I produced their E-commerce website and now works with them to increase and maintain their client database (now with over 10,000 customers) using Opt-In Marketing techniques.
Any time the golf store wants to advertise a new product, service or sale, I use their Opt-In Marketing database to contact their customers. I use traditional marketing to find new clients. I will design, produce and deliver their message in many formats to keep their customers informed and drive them back to the store.
In this example I am promoting the "Red Tag Sale". I produce a complete promotion package using different forms of media to reach as many current and potential customers as possible and promote to the general public.
Direct Mail Postcard
Window Display Signs
News Paper & Magazine Ads
Existing customers are informed and return to the website and store's physical location generating new sales. New customers are created because of external advertising. New customers join the Opt-In Marketing. The database grows and the cycle continues.
||Store Display Signs