Clients: UC Davis Health
www.health.ucdavis.edu 8/2021 – Present | Sacramento, CA Website Production Specialist Responsible for website migrations within the TeamSite platform working on multiple projects simultaneously. I communicate with business stakeholders to reproduce websites in a new UI design, optimizing user experience. I work as liaison between all business groups and digital marketing. Gathering and recording data and content, to determine and recommend content updates and features. Implementing Search Engine Optimization (SEO) on all web pages is included in this process. Perform QA using Siteimprove and communicating with website authors, designers, and project managers to correct any issues. Technical Resources: TeamSite Interwoven CMS, Siteimprove, HTML, Dreamweaver, Photoshop, Wrike, Microsoft Office Centene – Health Net Insurance
www.healthnet.com 11/2012 – 3/2021 | Gold River, CA Senior Website Producer – Senior Business Analyst Collaborated closely with corporate marketing team, partners and subject matter experts throughout the firm. Responsible for managing and coordinating content on Health Net and California Health & Wellness (CH&W) 16 websites in English and Spanish for over 7 million members. My role was to collect editorial content, layout, build, and deploy web pages on two separate content management platforms – TeamSite and Adobe Experience Manager (AEM). Daily work with HTML and standard graphics applications to produce digital designs. I communicated and coordinated directly with Health Net and CHW business partners to gather and/or define project requirements. Translate this information into the scope of work to produce a multitude of website projects. The layouts followed corporate graphic identity style guidelines and visual format standards set by Health Net, CH&W and Centene business partners, working with developers in Northern and Southern California and St Louis Missouri. I coordinated projects for the Member, Provider, Broker, Employer, and Pharmacy service groups across all lines of business including, Individual and Family Plans (IFP), Medi-Cal Medical and Dental, Medicare Advantage, Medicare Supplement, and Cal MediConnect. All projects and communications were tracked for completion and recorded for archiving. Technical Resources: TeamSite CMS, Adobe Experience Manager (AEM), HTML, SEO, Workfront, Dreamweaver, Photoshop, Illustrator VSP - Vision Service Plan
www.VSP.com 3/1/2012 – 6/1/2012 | Rancho Cordova, CA Graphic Designer / Digital Media Producer
Working in a team environment, I designed and updated printed marketing materials such as, color sales documents, posters, booklets, HTML emails and, marketing web pages. All following company standards and review practices. This job produced a high volume of projects that required direct communications and interaction with marketing personnel and executives delivering material in a quick and efficient manner under sometimes short deadlines. Technical Resources: InDesign, Illustrator, HTML, CSS, Dreamweaver, Photoshop, HTML for Acton, Lyris, email systems, SEO Eureka Therapeutics - Subcontractor The Creative Group
www.eurekainc.com 2/1/2012 – 4/1/2012 | Emeryville, CA & San Francisco, CA Website Design & Development / Graphic Design I produced the company website requiring wire frames, page layouts, and mock-up graphics for presentation, flash animation and ecommerce integration. I used HTML and CSS to produce page templates that their personnel now edit using Adobe Contribute. It was my job to be sure the site was up and running and personnel were trained and comfortable with new editing software. Technical Resources: Website Architecture, HTML, CSS, Adobe CS 5.5 - Dreamweaver, Photoshop, Illustrator, Flash, and Contribute, SEO European Home & Modern Design Living
www.europeanhome.com www.moderndesignliving.com 6/2010 - 1/2016 | Malden, MA Website Design & Development / Graphic Design I designed and produced a complete marketing website for European Home that implements a User Interface with JavaScript pull down menus, Flash Animations, large images and Illustrations along with HTML hyperlinks. This combination makes it easy for visitors to navigate the site and makes it “search engine friendly”. I also designed print catalogs for their Electric and Bio Ethanol fireplaces and accessories. Modern Design Living is the e-commerce website used to sell European Home and other contemporary home products. Using ProStores e-commerce platform I produced a website where visitors see large product images and page layouts that make shopping simple. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, InDesign, Illustrator, Pop-Up Menu Creator, ProStores, SEO Pruneridge Golf Club
www.pruneridgegolfclub.com 4/2008 - 5/2016 Santa Clara, CA Website Design & Development / Print Advertising / Online Banner Advertising / E-mail Design I plan and produce marketing campaigns that include posters, direct mail pieces, HTML e-mails, website landing pages, and animated website banner ads. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, InDesign, Flash, SEO
JM Internet Group
www.jm-seo.org www.jasonmcdonald.org 4/2010 - 1/2016 | Newark, CA Website Design & Development / Branding I designed a logo and two user friendly web sites with graphics to help increase the number of new and return visitors purchasing SEO training. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash, SEO
Frank's TV and Electronics
www.frankstv.com 11/2011- 12/2011 South Lake Tahoe, CA UX/UI Website Designer Designed and produced an information filled website to improve their visibility to potential vacation home owners and locals alike. I produced all page layouts, HTML and CSS to control the look and feel of the site. This site includes numerous stock and their own photos enhanced to show off their installation work. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, SEO. Image Building Maintenance Concepts
www.ibmcjanitorial.com 9/2011- 9/2011 El Dorado Hills, CA UX/UI Website Designer Designed and produced another informational website that improved their public image aimed at potential business owners needing their services. I produced all page layouts, HTML and CSS to control the look and feel of the site. A simple site that improved the look of the company and their brand. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, SEO Network Direct Solutions, Inc. | MLI Power
www.ndsi1.com 8/2011 - 10/2011 & 4/2005 - 9/2005 Sacramento, CA Website Design & Development / Brand Development My first challenge (4/2005 - 9/2005) was to develop a website with a fresh marketing message, directed at a specialized of group of prospective clients. Prior to this new website MLI Power saw itself as a battery re-seller but after meetings we chose a new approach, highlighting the services that this fast growing company was developing. In 2011 I updated and re branded their website to NDSI. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Pop-Up Menu Creator, SEO Performance Technology Partners - Government Division
www.performtechnology.com/gov 4/2011- 10/2011 Sacramento, CA UX Designer – Online Software Application I translated the software engineer’s specifications and page layouts from MS Visual C# into the HTML UI of an online application used for the CA Office of Real Estate Appraisers (OREA). I produced a multi-layered tabbed HTML, CSS page structure that accesses over 160 screens tracking license applications and information. I also designed a print brochure for the sale of this software application to other states. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Microsoft Visual C#, InDesign, SEO Herter Energy Research Solutions
www.herterenergy.com 4/2010 – 6/2010 & 5/2011- 7/2011 El Dorado Hills, CA Website Design & Development / Branding / Graphic Design I designed a simple and flexible company website and logo. Later I produced six consumer research and promotion websites for their client, SMUD. The Sacramento Municipal Utility District “Summer Solutions” websites featured consumer information with integrated discussion boards. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Websitetoolbox.com, SEO Chef Patricia Rhoads
www.ChefPatricia.com 2/2011 - 3/2011 Sacramento, CA Website Design & Development / Branding I designed and produced a website and logo that promotes this chef's business. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO RCS Technology
www.rcstechnology.com 1/2011 - 2/2011 Rancho Cordova, CA Website Design & Development I produced a complete website that promotes RCS Technology's, green energy products. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash, Pop-Up Menu Creator, SEO McClone Construction Company
www.mcclone.net 6/2009 - 4/2010 El Dorado Hills, CA Website Design & Development This site took extensive planning to understand the company’s functions then showcases the scope of their operation using hundreds of photographs and statistics. Technical Resources: Website Architecture, HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash, Visio, SEO Golden Days Adult Day Health
www.goldendayshealth.com 6/2009 - 8/2009 West Sacramento, CA Website Design & Development I designed a simple brochure website to fit Golden Days marketing needs. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO Johnnie's Body Shop & 24 Hour Towing
www.johnniesbodyshop.com 3/2009 - 6/2009 Sacramento, CA Website Design & Development / Print Advertising I delivered a website and print brochure design that highlights Johnnie's services and locations. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO On Site Concrete
www.onsiteconcrete.net 10/2008 - 11/2008 Sacramento, CA Website Design & Development / Print Advertising / Branding I designed their logo along with a small website to promote this concrete company and help promote their business. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO AskART
www.AskART.com 7/2002 - 3/2009 San Francisco, CA - Scottsdale, AZ Website Design & Development / Online Banner Advertising AskART.com is the largest online information database of American artists. I worked with AskART and their advertisers to produce advertisements and feature pages for the AskART website and viewed by over 18,000 visitors per day. I also produced feature pages, graphics and print collateral such as business cards, event banners and magazine ads. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO
My challenge: (1) Make eg3's site more user friendly and functional to increase the number of new and return visitors (Embedded Engineers). (2) Make the site graphically appealing to marketing and communication managers who would be advertising their businesses on eg3 therefore increasing revenue. (3) Increase the number of advertising spaces on the website. (4) Raise awareness and increase sign ups of a new feature, e-clips newsletter. Working with eg3's back end engineers I produced HTML templates and graphics and features for this web site. I designed screen layouts, graphics and site interactions. I produced mockup pages, then, after a review process, optimize images and assembled page templates. Once complete, deliver these templates to back end engineers.Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, PopUp Menu Creator, SEO
Maven Evens Company
Maven Events Co. 8/2006 - 10/2006 Sacramento, CA Website Design & Development / Online Banner Advertising / Print Advertising I designed a logo, business cards, extensive print promotions and a website to convey the party attitude Maven Events wanted to portray. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator ContactSpan
www.contactspan.com 10/2004 - 2/2005 New York, NY UI Online Application & Website Design & Development I designed a logo and website interface for a social networking website connecting business people. I produced HTML wire frame templates for CS developers to manage. This project included Graphic Design, Page Layout, GUI design, HTML, and Image Optimization. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator
Printing Dynamics
www.printingdyn.com 4/2004 - 6/2004 Sacramento, CA Website Design & Development / Print Advertising / Branding / Photography Printing Dynamics needed a colorful logo that could convey action and my client was pleased with the results. I also designed and produced their website that allows their clients to request a quote online and FTP large files to the their server. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO Sunrise Mfg. Inc.
www.sunrisemfg.com 11/2003 - 4/2004 Rancho Cordova, CA - Vancouver, WA - Santa Teresa, NM Website Design & Development / Print Advertising / Trade Show Booth Design I designed and produced a website and print pieces that showcase the Sunrise product line and services. Design a portable trade show display that delivers the Sunrise message. Graphic Design, Page Layout, GUI design, HTML, Flash animation, image optimization. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Photography, SEO I produced airline seating information page layouts that help thousands of daily users find and book the best airline seats quickly. I designed their logo. I provided seating diagrams for more than 100 different planes. SeatGuru.com has received favorable press mentions in publications like Newsweek and the Wall Street Journal. Technical Resources: Photoshop, Illustrator I designed a website that would instill confidence and answer customers questions about Greg's staff and services. By working with their marketing director I delivered a website that will increase their market share and bring home the message that Greg's will take care of their customers start to finish. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Flash, SEO Sacramento Pet Gazette
www.SacramentoPetGazette.org 5/2003 - 4/2007 Penryn, CA Website Design & Development I designed design a unique and expandable, community service web site to complement the monthly print publication of the Sacramento Pet Gazette. The resulting website transformed their newspaper page layout into an HTML format . I was a proud sponsor of the Sacramento Pet gazette and supported their work in the community. Technical Resources: HTML, CSS, Dreamweaver, Photoshop Everything Errands
www.everythingerrands.com 05/2003 - 7/2003 Roseville, CA Website Design & Development I produced an effective small website the client would be proud to use as a marketing tool focused on busy people in the Sacramento area. The challenge was to design a unique site within their budget. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator Produced advertisements, web pages and e-mail promotions reflective of inrhythm's client needs. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash I produced a web site that promotes Prunridge Golf Club's physical location. Print advertisements including posters, postcards and flyers used to promote both the website and their physical location. my role involved, project management, website planning, graphic design, UI / GUI Design, digital photography, product management, Flash animation HTML and more. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash, Photography
East Side Digital
www.eastsidedigital.net 12/2001 - 03/2002 Sacramento, CA Website Design & Development / Branding I designed a new brand identity and produced a web site that highlights their products and services while distinguishing them from other video services in California. The result is a new high tech logo design and web site with a short Flash animation introduction. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash Genisar Interactive Technologies
www.Genisar.com 10/2001- 12/2001 Pleasanton, CA Website Design & Development Deliver a completely unique web site highlighting their interactive software tools. After design and review deliver HTML templates along with graphics and flash animation for Genisar's employees to implement, deploy and manage and change. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash KB Golf Manufacturing, Inc.
www.kbgolf.com 4/2001 - 11/2001 Sunnyvale, CA Website Design & Development / Print Advertising / Photography Produced web site and collateral print material that reflects the quality of products produced by (Kevin Burns) KB Golf. Graphic Design, Page Layout, GUI design, HTML, Digital Photography, precision photo rollover, image optimization and print material design. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash M900 Motorcycle Accessories
www.rcip.com/ducatim900 3/2001 - 4/2001 Sacramento, CA Website Design & Development / Branding Design a logo and produce a web site that highlights the company's products and customers. This site also allows customers to purchase products online using PayPal. This job involved graphic design, page layout, logo design, GUI design, HTML, image optimization and site management. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Photography McGlothlin Golf
www.McGlothlinGolf.com 2/2001 - 3/2001 San Jose, CA Website Design & Development / Branding / Photography Design a new brand identity including logo and produce a web site that highlights the company's products. Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Photography Web site design and HTML mockup for P2P software UI. Worked with a small team conceptualizing and implementing Human-Computer Interface (HCI) designs for Windows applications. Technical Resources: HTML, CSS, Dreamweaver, Photoshop Produced a unique web site to highlight Imperito's Virtual Private Network tools. Delivered HTML templates, graphics and flash animation for Imperito employees to implement, deploy and manage. Other projects included digital photography, software GUI mockup, HTML, and iconography. Technical Resources: HTML, Dreamweaver, Photoshop, Illustrator, Photography, Flash www.Chipshot.com
9/1998 - 9/2000 Sunnyvale, CA Website Design & Development / Print Advertising / Branding / Photography / Online Banner Advertising I covered all aspects of graphic design for this fast growing start-up in 1998 taking this company from 250 K in sales to 2.3 Million in a two year time period. My job was to improve the "look and feel" of site navigation, making it easier for visitor to find and purchase products. I designed many features including the Chipshot.com logo and graphics for professional golf bags carried on the PGA and LPGA Tour. Other graphics appeared on golf club shafts and other accessories. Technical Resources: HTML, Dreamweaver, Photoshop, Illustrator, Photography, Flash
Once the home of Gumbyworld and Close to Home and other cartoon character website. Studio FX was an experiment in e-commerce and product licensing. Prepared images for web publication using Adobe Photoshop, GIF Builder animation and optimized images for use on their sites. Performed regular maintenance and changes to these sights and others. Technical Resources: HTML, Dreamweaver, Photoshop, Illustrator |
© Leonard Rogers - Graphic Design & Multimedia Production.
Sacramento, California · |
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